Chocolate and Bars

The first chocolate bar has been invented by Joseph Fry & Sons in 1847.
Then, in 1868, the first heart shaped chocolate bar has been created by Richard Cadbury for valentine’s day. Hence, for this occasion he also mass marketed the first boxes of chocolate candies.

Old adIn order to discover and better understand the French chocolate market, this blog will underline different brands’ strategies and communication campaigns to attract and retain consumers’ attention; Lindt – Milka – Côte d’Or & Nestlé.

In 2012, the consumption of chocolate almost reached 400 000 tons or an average of 7kg per person for one year ! This number indirectly means that you, chocolate consumers, are consuming 12kilos of chocolate per seconds.

We keep in touch for further information very soon !

Elodie – Marine – Danaëlle – Rémi.
MONDAY, 21 OCTOBER 2013 – Elodie.

Sources:  The chocolate history  –  Chocolate consumption.

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THE CHOCOLATE BAR MARKET

In 2013, the main strategy for the chocolate brands is to provide innovative recipes in order to reach a large number of consumers. Indeed, in 2012 the innovations contributed to increase the market and this year they will keep the market growth.

Lindt launched 3 new flavours :

–      Myrtille intense

–      Douceur Vanillée

–      Piment rouge

Côte d’Or launched also 3 new recipes:

–      Nougat aux Amandes croquantes

–      Caramel Fudge

–      Citron Gingembre

There are some brands that take an interest to penetrate the segment of chocolate for adult. For instance, Milka want to target the “young adult” with recipes like milk chocolate blend with LU or TUC biscuits.

Among the chocolate market, the chocolate bar segment represent 36% of the market. Its has increased by 2,9% in 2012

See below some others example of innovative recipes:

Côte d’Or:

Lindt

SourcesLe chocolat pour adultes ne connait pas la crise

FRIDAY, 08 NOVEMBER 2013 – Remi.

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SO CHOCO

In October 2013, 4 brands; Suchard, Côte d’Or, Milka, Poulain; created a youtube channel. The viewers can find different web-show like for example “Un monde sans chocolat”, “Une famille de Choc” or “Confidences de Choco-addicts”

Un monde sans chocolat

Confidences de Choco-addicts

WEDNESDAY, 04 DECEMBER 2013 – Remi.

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