Côte d’or

cote-dor-logo

CÔTE D’OR: 130 YEARS OF HISTORY

At the beginning of twentieth-century, Belgians, with the colonial expansion, were interested in the discovery of new flavours and particularly the chocolate.

1883: Côte d’Or was created. The name come from, “La Côte d’Or”, which is now the Ghana, where the cacao beans were pick.

1906: logo’s creation, with the famous elephant

1911: launch of the first Côte d’Or chocolate bar

1930: Côte d’Or grow its business abroad thanks to the universal exhibition.

From 1940 to 1946 the brand Congobar replace Côte d’Or especially because of the second world war.

2000: New millennium, which allows Côte d’Or to launch a new premium product range more sophisticated.

2005: New flavours, more exotics thanks to the new commitment of the brand, the fair-trade.

Sources: Côte d’Or historyCôte d’Or strategy

SATURDAY, 26 OCTOBER 2013 – Remi.

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CÔTE D’OR AND THE FAIR-TRADE

Since 2005, Côte d’Or works with Rainforest Alliance to the cocoa farmers. The aim of this partnership is first of all to increase the rentability of the crop, then to preserve the ecosystem on the farmlands and to enhance the life conditions of the workers and their families. Indeed, this non-governemental organization provides us a training which allows us to increase their productivity and their incomes.

You can see below, the Cocoa-producing countries where the Rainforest Alliance works

In 2013, all the products range of Côte d’Or are made with cocoa*, which come from farms checked by Rainforest Alliance.

*Minimum of 30% of cocoa

Sources: Rainforest AllianceCôte d’Or Website

THURSDAY, 07 NOVEMBER 2013 – Remi.

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AFRODISIAC, THE REAL POWER OF CHOCOLATE

In 2011 Côte d’Or launched a big marketing operation to promote its new strategic vision for the brand. The objective is to standardise the logo and the colors (red and black). Côte d’Or clarify also its product range and split its products in 3 segments: “les gourmands, les gourmets et les familiaux”. With this segmentation, the consumer can easily identify the type of chocolate bar he look like.

This marketing operation took place in Paris, in the Faubourg Saint-Honoré area during 3 weeks.

This event focused on the five human senses:

– Sight; Smell; Touch; Hearing; Taste

For the Taste, they open a chocolate bar, where some Côte d’Or chocolate pastries were made by Guillaume Sanchez (Meilleur Ouvrier de France).

In the basement of this bar, they installed a tattoo room, in related with the Touch, where people could do a chocolate tattoo.

Concerning the Sight, they organise an exhibition in an art gallery where they presented several interactive works of art in chocolate color.

For the Hearing and the Smell, they allow participants to create their own tune thanks to a heart rate belt wich react with the smell of chocolate and the sound of some Côte d’Or ads.

They organise also a street marketing campaign where they drawing on the road and the wall the Côte d’Or logo.

The company designed a specific website – lequartierduchocolat.com – (now the website is inactive) for the event in order to spread the information over internet.

SUNDAY, 24 NOVEMBER 2013 – Remi.

Sources: Quartier du chocolatCôte d’Or strategy

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