Lindt

Lindt-logo

HISTORY OF THE BRAND – 160 years of existence

The story started in 1845 in a small pastry shop  in Zurich’s old town. Confectioner David Sprüngli-Schwarz and his son Rudolf Sprüngli-Ammann dared to do something new: they decided to make chocolate in solid bars.

MARKET POSITIONNING

Lindt is situated in a dynamic market in France with 33% of market shares in 2010.
His specific character is that Lindt is a Premium Chocolate. It is in the upmarket of the chocolate bars mass consumption.

Some words describing the brand
Creation – Love – Pleasure – Tradition – Passion

MONDAY, 28 OCTOBER 2013 – Marine.

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –

LINDT’S RANGE OF PRODUCT

Lindt has a wide range of product regarding its Chocolate bars. Excellence, Original Recipe, Chocolate Passion, Maxi Pleasure or even Lindt for cooking or Chocoletti.
In its packaging and on its webite each category has its identdity. For instance Original Recipe is blue colored and excellence is rater prevail by black an gold.

Gamme Lindt

MONDAY, 18 November 2013 – Marine.

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –

LINDT ADVERTISINGS

11528-lindt-1956-fillios-hprints-comToday in its advertising campaigns, Lindt emphazises the “know-how”:

WENESDAY, 27 Novembre 2013 – Marine

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – 

Source:
Lindt – Official website
Slides share – Stratégie des marques – Etudes du marché des tablettes de chocolat au lait
LSA – La chocolatier suisse Lindt investit sur la France

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s