Nestlé

Nestlé

“Good Food, Good Life” is the slogan of the Swiss company founded in 1866. Leader on the nutrition, health and wellness.

In France, Nestlé has four chocolate bars :

  • Crunch
  • Galak
  • Nestlé dessert
  • Nestlé Grand Chocolat

Each chocolate bar has a different target and brand image.

SUNDAY, 20 OCTOBER 2013 – Danaëlle

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Will Nestlé make  our   Britons dreams come true ?

On August 9th, Nestlé announced that they would launch scrumdiddlyumptious new bars in September 2013…in Great Britain.

Nestlé explained that the imminent launch responded to British public need of “something exciting, genuinely new and different”

Three iconics Wonka Chocolate Bars would be released :

  • Wonka’s Millionaires Shortbread : Caramel and shortbread biscuit pieces covered in milk chocolate
  • Wonka’s Chocolate Nice Cream: Vanilla crème topped with chocolate sauce and covered in milk chocolate
  • Wonka’s Crème Brulee: Vanilla crème topped with caramel crunch covered in milk chocolate

Wonka chocolate bar launch

Source : http://www.nestle.co.uk/media/pressreleases/wonka

THURSDAY, 24 OCTOBER 2013 – Danaëlle

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Worldwide bestselling Nestlé Chocolate Bar, Crunch arrived in France in 1960.  The whole advertisment campaign banks on the crunchy of the chocolate bar.From ” Crr, crr, croustillant ” to ” le chocolat qui croustille”, Crunch  staged the effect of the crusty bar.

To “Le chocolat qui croustille ”

” L’Effet Crunch”

The brand is targetting young adults and use social media . They associated the brand to a young French Youtube star, Norman, who is starring in their commercials.  The Youtube phenomen made a participative short film called Crunch Super Social

FRIDAY, 22 NOVEMBER 2013 – Danaëlle

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Most selled white chocolate bar in France, Galak is targetting children

galack

“Si blanc, si bon”

SATURDAY, 23 NOVEMBER 2013 – Danaëlle

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Nestlé dessert is a chocolate bar dedicated to home made desserts.  A website is dedicated to this chocolate bar  gathering recipes, tricks for mommies…(http://www.latableadessert.fr/)

The first bar was released in 1971 and since 2000, new flavors were launched.

238263_gamme-de-chocolat-nestle-dessert

SATURDAY, 7 December 2013 – Danaëlle

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Nestlé Grand Chocolat is the excellence chocolate of Nestlé.

SATURDAY, 7 December 2013 – Danaëlle

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